Alida Solutions team of top notch interpreters provided interpretation services for long-standing client Moscow Museum of Modern Art during Russia’s first-ever solo exhibition of Frank Shepard Fairey, one among the most influential street artists of our time.
The Force Majeure Project features the works he created during the last 25 years, as well as his most recent oeuvre made specifically for the MMOMA exhibition. The project is launched with the collaboration of the creative group ARTMOSPHERE and is part of the special program of the IIIrd Biennale of Street Wave.
Our team became an integral part of an engaging on-air interview with Shepard who shared his thoughts about his long-awaited Moscow exhibition (and many other things) with Victor Nabutov and Daria Gordeeva for "Greetings, Nabutov!" live on Silver Rain.
The art of Shepard Fairey, as he himself puts it, is a reaction on force majeure circumstances, an effort to fight by means of provocative art. Be it his posters on war and peace or on the environmental protection, his art is imbued with propaganda; it brings together conflicting symbols, providing the spectator with multivalent interpretations. Duality is manifest in such works as the Dark Wave (2010), the Global Warning (2010), the Paradise Turns (2015), where Shepard depicts an idyllic landscape, while pointing out that corporations’ self-interest may cause ruination of ecology. Shepard lives and works by the creed to do good and stand up to evil, striving by the means of graphic design traditions to capture something universal and timeless, but also urgent in the moment of crisis and need. The MMOMA exhibition echoes the artist’s message and while, on the one hand, explores his artistic quest, on the other hand, it calls broad public to responsible freedom.
Shepard Fairey has been successful not only as an artist but as a commercial designer as well. Collaborating with companies whose conduct is compatible with his ethical principles allows him to financially support young underground artists. Fairey founded the gallery Subliminal Projects in late 90s, which was intended to bridge the gap between the world of art and subculture and develop new forms of graphics, illustration, photography and temporary arts.
The Moscow Museum of Modern Art is among the first Russian institutions to start experiments on wedding museum space with street art. Thus, for instance, the MMOMA housed a solo exhibition of Pasha 183 Our Cause Is Great Deed! in 2014, Valery Chtak’s project In My Case In No Case in 2016, and together with RuArts Foundation the Museum featured the SOOT project in 2017. Shepard Fairey’s show goes in line with this exhibitional strategy of the Moscow Museum of Modern Art to study the phenomenon of street art and initiate the general public into the works of street artists.
Peace Guard 2 , Version 2, 2018
Mixed Media (Stencil, Silkscreen, and Collage) on Canvas
44 x 60 in. (111.8 x 152.4 cm)
You can assess our work by listening to the interview recording here.
Alida Solutions has a dedicated team of top notch translators and interpreters who help clients in their business activity all over the world. We accept instructions for high volume and high value projects. We serve clients in Arabic, English, French, German, Hindi, Italian, Portuguese, Russian, Spanish, and Turkish. Other languages upon request.
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